Program Overview
Building Your Brand Effectively via LinkedIn
Is your LinkedIn profile clearly communicating who you are, what you offer, and why someone should connect with you?
Join LinkedIn expert and career coach Ginny Olson for a practical, engaging workshop designed to help you strengthen your professional brand, increase your visibility, and expand your network.
Ginny will share LinkedIn profile best practices and practical tips for creating posts people will actually want to read. The session will also feature a live review of one participant’s LinkedIn profile. As Ginny conducts the critique and coaches the participant through recommended improvements, you’ll discover changes you can apply immediately to your own profile.
Come prepared to take notes—and leave ready to make your LinkedIn presence more focused, compelling, and effective.
During this session, you will:
Explore best practices for creating a stronger LinkedIn profile
Learn how to communicate your professional value more clearly
Discover tips for writing LinkedIn posts that attract attention and encourage engagement
Gain practical ideas you can apply to your profile immediately
About the Speaker
Ginny Olson
Ginny Olson brings more than 20 years of marketing and sales experience in the corporate and nonprofit sectors, with a particular focus on professional brand management.
She is President of Brand Elements Coaching, a career-strategy firm, and co-founder of the speakers bureau Keynotes for Leaders. Ginny also serves as a leadership coach for the Center for Creative Leadership and as an adjunct professor at UNC Greensboro and North Carolina A&T State University.
She is the author of Strategic Marketing for Nonprofits, which equips organizations with practical tools for expanding their reach and increasing their impact.
Brand Elements Coaching
Connect with Ginny on LinkedIn