Program Overview
Many coaches struggle to explain what they do without leading with credentials or over-explaining their process. In this interactive workshop, participants will learn how to shift their messaging to focus on the real problems their clients are trying to solve—and the outcomes they help create.
Led by Mark Tosczak, this session offers a practical framework for crafting a clear, memorable one-liner that supports authentic conversations, effective networking, and stronger client connections. Coaches will leave with language they can confidently use across their website, social profiles, and in everyday professional interactions.
Benefits for You
Gain clarity around how to explain your coaching work without relying on credentials or jargon
Learn to speak directly to the problems your ideal clients are trying to solve
Craft a concise, memorable one-liner you can confidently use in networking and conversations
Improve how potential clients understand the value of your work—more quickly and accurately
Strengthen authenticity and presence when talking about your services
Speaker
Mark Tosczak is a strategic marketing copywriter and messaging coach who helps small businesses and professionals clearly communicate the value of their work. He is the founder of Flying Car Strategies and brings more than 30 years of experience in journalism, public relations, and marketing. Mark is a Certified StoryBrand Guide and holds an MBA from Elon University
Email: mark@flyingcar.cc